hendrick’s
GET the hint
When men try and pick up on women at a bar, they don’t always pick up on the fact that she just wants to be left alone. Hendrick’s is a drink that needs no companion, so we understand that sometimes women want to fly solo for the night and not have to worry about being approached. That’s why we’re giving men a sweet and subtle push to get the hint and save everyone from rejection.
REJECTION CARDS
Hendrick’s is making it easier than ever for women to deliver a smooth rejection, so we’re creating rejection cards that women can hand out to overeager men to help send them on their way. These cards can be found in dispensers in bar bathrooms across the country and will send the message that they need to “get the hint” loud and clear.
Canned Cocktail
When you order our new canned Gin & Tonic cocktail, you can skip the awkward conversation and let your drink do the talking for you.
body language lessons
Rejection happens less when men know how to quit while they’re ahead, so Hendrick’s is making a Tiktok series with Pamela Anderson to ensure men don’t let themselves get the wrong idea.
MADE by
Art Direction: Meg Platt
Copywriting: Cat Zelenka