ACE hardware

GET YOUR FIX

When did it stop being embarrassing for people to be utterly incapable of fixing anything around the house?

Ace, the helpful place, is here to empower the next generation to take up the handy mantle and make working with tools cool again.

Nail It by Ace

Scan the QR code on one of our outdoor posters or visit the app store to download the new app that gets you through any home repair project without burning down the place.

learn how

to nail it

  • Know the tool

    Since Gen Z doesn’t always like talking to people in-store, the Nail It app lets users scan any tool to learn its function. Finally, we can all know once and for all what the hell a Plumb Bob is.

  • Use the tool

    For use case instructions, the app redirects users to the new TikTok page where employees become tool influencers, showing viewers how to use their new tools to make specific repairs step-by-step.

  • Get help

    For more hands-on help use the AceTime feature to video chat with a live professional who will ensure you get your fix just right.

ace x nike: the new workboot

You don’t want to ruin your nice shoes, but going barefoot isn’t safe and work boots are overkill for household repairs. So, Ace is collaborating with Nike to design a special edition, de-constructed version of Jordan 1s. They’re convenient to slip on, water-resistant, durable, and fit with a steel-toed boot for protection. And most importantly, they look sick.

Modern Art Take-Over

Ace is coming to the Gen Z art world with an exhibit in the Brooklyn Museum’s modern art collection. A reconstruction of the deconstruction to remind everyone that we thought plywood was cool first.

MADE by

Art Direction: Meg Platt (P.S if you’re looking for a handwritten font that’s from an actual hand, feel free to download the one we custom-made for this campaign)

Copywriting: Jeremy Jones